Three messages, all of them transactional

Every email this software sends.

Not a summary. The three messages below are quoted in full, exactly as the product writes them. There are no others.

What sets each one off.

Every message exists because one named person did something. A client booked an appointment. A client was asked to sign a form. A member of staff asked to reset a password. There is no other way to make this software send anything.

What sets it off

Consent and intake form

Sent because a named client has a booked appointment and the spa has asked for a form to be signed before the visit. One client, one appointment, one message.

From
The spa's own name, sent through mail@mdspamentor.com
Reply-To
The spa's own email address, so a reply reaches the spa and not us
To
The client
Subject
A form to sign before your visit to Verano Aesthetics
Hi Maya — there is a form to read and sign before your visit to Verano Aesthetics: https://app.mdspamentor.com/sign/3f9c2a The link is only for you and expires in 7 days. If you have any questions, just reply to this email.

The link is unique to that client and that form, and it stops working after seven days.

What sets it off

Appointment reminder

Sent because that client has an appointment. It goes once, before the visit, and never to anyone who does not have one.

From
The spa's own name, sent through mail@mdspamentor.com
Reply-To
The spa's own email address, so a reply reaches the spa and not us
To
The client
Subject
Appointment reminder — tomorrow at 9:00 AM
Hi Maya — a reminder of your appointment at Verano Aesthetics. tomorrow at 9:00 AM Need to change it? Reply to this email or call (858) 555-0112.

There is no link in it, and that is deliberate. A message that trains clients to follow links claiming to come from their clinic is the shape every phishing attack wears. It says when, and it says reply or call. Nothing to click.

What sets it off

Password reset

Sent because a member of the spa's staff asked for one, to the contact address already on their own account. Never to a client.

From
The spa's own name, sent through mail@mdspamentor.com
Reply-To
The spa's own email address, so a reply reaches the spa and not us
To
A member of staff
Subject
Set your Verano Aesthetics password
Hi Dana — use this link to set your password for Verano Aesthetics: https://app.mdspamentor.com/reset/7d1b44 It works once and expires in 2 hours. If you did not ask for this, you can ignore this email — nothing has changed.

It works once, expires in two hours, and tells anybody who did not ask for it that nothing has happened.

What we never do.

This is the part worth reading carefully, because it is the part that usually goes wrong elsewhere.

Marketing emailNo campaigns, no promotions, no offers. The product has no way to send one.
NewslettersThere is no mailing list and nothing to subscribe to.
Purchased or rented listsEvery address belongs to a client of that spa or a member of its staff. Nothing is bought, rented, scraped or imported from anywhere else.
Bulk sendingEvery message is addressed to one person about one thing that person did.
Link shortenersNever. A shortened link hides where it goes, and that is exactly the behavior a client should be suspicious of.
A no-reply addressEvery message can be replied to, and the reply reaches a person at the spa.

What is always true.

One person, one actionEvery message exists because a specific, named person booked an appointment, was asked to sign a form, or requested a password reset.
The spa's own identityThe client sees the name of the spa they know. We are the software underneath, not the sender they are dealing with.
A real reply addressReplying reaches the spa. We do not sit in the middle of that conversation.
A way to stopA client who does not want reminders tells the spa, and the spa turns them off for that client. There is no list for us to remove anyone from, because there is no list.

Bounces, complaints and stopping

If a message cannot be delivered

A hard bounce means the address does not exist. That address is taken out of use for that client immediately and nothing is sent to it again. Repeatedly mailing an address that has already refused delivery is how a sender earns a reputation nobody wants, and it is also simply rude.

We aim to keep hard bounces under 5% and complaints under 0.1%, which are the figures Amazon publishes as reasonable and attainable.

If somebody marks a message as spam

They stop receiving that kind of message. Since every message is transactional and tied to an appointment that person made, a complaint is a strong signal that something is wrong at that spa, and we look at it rather than filing it.

How a client stops receiving reminders

The client tells the spa, and the spa turns reminders off. There is no unsubscribe list for us to remove anyone from, because there is no list. The only reason a message is ever sent is that the person receiving it has an appointment with a business they chose to visit.

Who to contact

Write to mail@mdspamentor.com, which is the return address on every message the software sends, and is monitored. For anything else, hello@mdspamentor.com.

The technical part

  • Messages are sent through Amazon Simple Email Service.
  • The sending domain is authenticated with SPF and signed with DKIM.
  • A DMARC record is published for mdspamentor.com.
  • The subject line of every message is sanitised, so nothing a person types into the software can inject a header into an email.

How client information is handled is a separate question, answered on the Privacy Policy. What we commit to as a business is on the Terms of Use.

Questions about any of this?

Write to us. A person reads it.

hello@mdspamentor.com